Vertical monetization, one swipe away: cross-gen UX, live art, summer frames, and
#BackscreenSwag worth wearing
Customer stories, vertical monetization, and a live cross-gen UX experience.
Top media experts explaining what drives them to vertical video and how – Saturday 16:30.
Friday 11 Sept 16:30
Saturday 12 Sept 16:30
Stop by the booth for a limited-edition movie poster t-shirt, a few gadgets, and a little more...
Saturday 12 Sept 16:30 - 17:15
Exhibitor
Backscreen
Day
Saturday 12 Sept
Time
16:30 - 17:15
Panel title
See Vertical Money
Content
Makers and breakers of vertical video – how to promote it across your organization. Can anyone become Instagram? Where to get vertical content from? Where is the money?
Location
Backscreen Booth (Hall 5.A37)
Panelists
Monika Skelte (LNK Go Lithuania), Igor Macaubas (Globo Brasil), Inga Alika (media expert Europe), Łukasz Wysocki (MediaSpurs Europe), Jan Frelek (Backscreen CCO)
Saturday 12 Sept 10:15 - 11:00
Exhibitor
Backscreen
Day
Saturday 12 Sept
Time
10:15 - 11:00
Panel title
Closing the Gap: Why Ad Tech and Broadcast Distribution Must Converge
Content
What if every stream could deliver more advertising value? Explore how trusted data, device intelligence and stream signals can connect distribution with smarter targeting, sharper measurement and stronger monetization.
Location
IBC Content Everywhere Hall 5 Stage 2 (5.G72)
Panelists
Jan Frelek, Backscreen CCO, Jonathan Low (Zixi), John Leonard (DeviceAtlas Ltd)
#VerticalSummerPhoto award ceremony
Come for the frames. Stay for the drinks & conversations.
Panel discussion: See Vertical Money
From scrolls to revenue: sharp insights on making vertical pay.
Dmitrijs Ņikitins
Acting CEO
Jan Frelek
CCO
Agnese Ķīsīte
CPO
Vojtech Fiala
Biz Dev Director
Artūrs Līcītis
Sales Manager
Mikus Narvils
Product Owner
Irēna Brālīte
Business Operations
Māra Skudrīte
Marketing Manager
You made it! Summer, captured vertically. Thank you to everyone who joined #VerticalSummerPhoto and turned summer into a scroll-stopping frame. Now, see it on the big screen. Join the celebration on Friday, 11 September at 16:30, Backscreen Booth, Hall 5 A37.
Can't make it to IBC? Email us at info@backscreen.com to book your demo
By submitting a photo to the Backscreen “Vertical Summer Photos” contest, participants agree to these Terms & Conditions.
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You made it! Summer, captured vertically. Thank you to everyone who joined #VerticalSummerPhoto and turned summer into a scroll-stopping frame. Now, see it on the big screen. Join the celebration on Friday, 11 September at 16:30, Backscreen Booth, Hall 5 A37.
Catch the vibe – and see what others have shared
