LNK Revamps Its OTT with Backscreen

LNK, Lithuania’s leading private national broadcaster, has partnered with Backscreen, a cross-gen OTT platform provider, to modernize LNK’s OTT services. The project will enable multiple forms of advertising-based monetization and support multiple screens. The deployment will be based on Tet Cloud.

LNK operates five live TV channels available free-to-air through terrestrial and cable networks. It produces around 35% of its content. To improve monetization and adapt to the changing patterns in content consumption, LNK has decided to expand its digital distribution.

Backscreen will provide the OTT platform for advertising-based video on demand (AVOD) and dynamic ad insertion (DAI) in-stream monetization. The platform will embed display monetization fields within UI. On the UX side, the Backscreen platform with its cross-gen design will appeal to the traditional live TV audience while providing transition to non-linear experience. It will also include the VOD portal embedding the most recent paradigms for video UX. The service will be hosted on Tet Cloud which is fully controlled by EU entities to ensure security and stability in these uncertain geopolitical times.

“We aim to provide our viewers with the most convenient access to LNK TV Group’s video content – whether via a mobile application, a smart TV, or by streaming popular programs on our website. The upcoming product will significantly expand the available video content for registered users and offer even more – exclusive access to LNK Group’s TV series, shows, and other video content up to a month before they air on television. Most importantly, viewers will be able to enjoy all of this for free”, – says Zita Sarakienė, CEO, LNK TV group.

“Advertisement and live TV are still the major phenomena in the media industry, despite all the SVOD rush. Backscreen respects it and provides a platform that takes the most of the present to make the best for the future. And it aligns with our business model.” – says Jan Frelek, CCO, Backscreen.

About LNK
 
LNK TV Group consists of five TV channels and the news portal LNK.LT. LNK is the largest and most popular channel in the group, with over 950,000 viewers in Lithuania tuning in every day. This means that every third TV viewer in Lithuania watches LNK.

Targeting a broad audience of young and active viewers, LNK offers not only popular shows, local TV series, and family-friendly entertainment but also places significant emphasis on news – dedicating 16 hours per week to news programs.

BTV is the second-largest channel in the group, targeting a young, urban, and predominantly male audience, while TV1 caters to female viewers. INFO TV is a news and documentary channel, and 2TV is an entertainment channel featuring local concerts and music videos.

News portal LNK.LT publishes the most important daily news articles and provides a 24/7 simulcast of LNK, BTV, TV1, INFO TV, and 2TV in HD quality.

Visit: www.lnk.lt
 
About Backscreen 

Backscreen is the leading OTT technology provider from the Baltics, serving Tet, LTV, LRT, Telia Sweden, Fashion TV, and Delfi among others. It innovates with cross-generation OTT UX. Its portfolio consists of OTT service platform, a set of OTT applications for all the major devices, and media asset manager. Its video processing services cover transcoding, origin, DRM, and CDN. It also offers a dedicated solution to manage video content for web portals. Backscreen has evolved from Tet Media Services to offer end-to-end OTT solution for broadcasters, telcos, pay TV, and OTT service providers.

Visit: www.backscreen.com