Backscreen Powers Tet TV+ with Cross-Gen UX

Tet - the leading telco in Latvia – has relaunched its consumer Tet TV+, based on the Backscreen OTT platform. The update provides a new cross-gen interface, combining Live TV and on-demand navigation in a single flow. Designed for multi-screen use, it enables seamless transitions between TV, mobile, and web, while facilitating content discovery.

The update brings a simplified interface following the contemporary OTT design guidelines. The content discovery is improved, facilitating search and quicker access to premium content. It features supererogation of 3rd party content, covering HBO and Netflix. It also delivers a point-based subscription model. The content layout as well as look&feel of the applications can be managed from the backend in real time, without engaging engineering.

A key part of the Backscreen platform is cross-gen UX. It provides viewing experience across the screens in a way relevant to the three ways people consume video content. Aside from the portal experiences, the cross-gen UX revaluates Live TV. It also brings vertical video in the focus, extending the experience beyond the big screen into formats that better reflect how viewers watch today. Cross-gen UX maximizes audience reach driving both revenues and user satisfaction.

“Our goal was to strike the right balance between customer needs and simplicity, focusing on features that truly add value. The new Tet+ app is a significant evolution – from design to content discovery - shaped in close collaboration with the Backscreen team to reflect both user insights and business priorities. We believe it sets a new standard for entertainment experience. See you on the screen,” says Agnese Ķīsīte, Tet+ platform owner.

Mikus Narvils, Product Owner at Backscreen, adds: “Building Tet+ meant reworking the experience into something more streamlined and intuitive across every screen. Live TV and on-demand content now work together in one flow, making it easier to navigate and easier to manage behind the scenes. The result is a smoother, more connected service that fits the way people watch today.”

About TET 

Tet is one of the largest technology companies in the Baltics, creating innovations for both home and work and employing a team of 1,000 people. The company provides security solutions to strengthen critical national infrastructure, Latvia’s most extensive optical internet infrastructure, reliable and high-quality TV, internet, electricity and e-commerce services, as well as integrated IT&T solutions for businesses in Latvia and in export markets. Tet develops some of the most innovative technological solutions in the field of IT security, develops OTT services, and produces original TV content. The Tet Group also includes the subsidiaries Citrus Solutions, Helio Media and Baltijas Datoru Akadēmija.  

Tet+ is the company’s next-generation subscription streaming service, offering flexible and customizable TV packages, extensive on-demand content, and multi-device access on up to four screens. The platform integrates leading global streaming services such as HBO Max and Netflix, combining international premium content with locally produced programming into a single, user-centric OTT experience. 

For more information, please visit www.tet.plus  
 

About Backscreen 

Backscreen is a leading OTT technology provider from the Baltics, delivering cross-generation OTT platforms for broadcasters, telcos, and OTT service providers. Its portfolio includes OTT service platforms, applications for all major devices, media asset management, and video processing services including transcoding, DRM, origin, and CDN. 

Backscreen works with clients such as Tet, Telia Sweden, Fashion TV, and LNK, helping media companies monetize content effectively while delivering seamless viewing experiences across generations and devices. 

Visit: www.backscreen.com 

Visit: https://www.advanced-television.com/2026/05/18/backscreen-powers-tet-tv-with-with-cross-gen-ux/ 

Visit: https://www.broadbandtvnews.com/2026/05/18/backscreen-powers-tet-relaunch/