From the following Q&A you will find out the reasons why the Backscreen's cross-gen OTT UX is important and makes the difference.

Follow this link to read the Q&A: https://www.digitaltveurope.com/longread/qa-backscreens-jan-frelek-on-the-need-for-cross-gen-ott/ .

(You will be redirected to the website of Digital TV.)